CNY Hamper =)

hohoho...we received a CNY hamper..thanks to my dear dear (sinlong)..hee there's lots of goodies inside, including abalone, fish maw, bird's nest, and some other goodies. Since i'm going to be a home ec teacher soon, let's talk about the nutrition of these food products! =p

Abalone

Source: myfabulousfoods.blogspot.com

The good: very low in Saturated Fat, good source of Vitamin E, Thiamin, Vitamin B12, Iron, Magnesium and Phosphorus, and a very good source of Protein, Vitamin K, Pantothenic Acid and Selenium.

The bad: This food is high in Sodium (301mg/100g), and very high in Cholesterol (85mg/100g).

Source: http://nutritiondata.self.com/facts


Bird's Nest

Source: biggestmenu.com

The main nutrition contents of bird's nest are carbohydrate (30%) and protein (5%) although its protein content can be compare to that of milk or eggs. Bird’s nest also contains plenty of calcium and phosphorus, as well as some iron and iodine.

The book (Evaluate Bird's Nest) written by a biochemist has also proven that protein contained in bird's nest have some bioactive elements which might have nourishing and replenishing effects on humans body.

The experts conclude that bird's nest has three main functions:

1.Enhances the rebirth of cells and tissues.
2.Improves the immune system functions of our body
3.Improves the body's tolerance toward the damage done by X-rays or other radioactive reagents.

Source: http://www.naturalnest.com/content/view/15/6/lang,en/

Talking about bird's nest, I'm going to drink some now! =)

Train Ads!

Source: sgforums.com

Source: politics.sgforums.com

For those of you who commute by the MRT, I'm sure you have seen these ads in the trains or on the train doors. Do you think this is an effective way of advertising?

I would think that this type of advertisement is effective as it introduces consumers to a new product (Ribena with strawberries) or reminds consumers of the product (100 plus).

In the case of the 100 plus ad, it is trying to bring across the message that everyone can drink 100 plus - the drink is not only for sportsmen. By using this advertisement strategy, it is trying to open up its market to more potential consumers.

A Popular Type of Advertisement - Product Placement

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs.

Certain products are featured more than others. These products include automobiles, consumer electronics, computers and food and travel.

The video below is an example of product placements in the movie "Transformers".

As you can see, several products such as iPod, Hewlett Packard, Porsche, Burger King etc. have made their appearances in the movie. I think that this is an effective marketing strategy asd consumers are constantly reminded of the product. There is also a lifestyle appeal as consumers would think that they will become as stylist as those people in the movies if they use these products.

Product placement can be found easily in TV shows and movies, keep your eyes peeled when you are watching shows in future. You'll be surprised at the number of product placements that you can find!